Archive for March, 2006

31 March, 2006 by Jeffrey Summers Categories :
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It’s Official. Hooters Air to Be Grounded in April

Hooters Air, which featured women in orange short-shorts and tight T-shirts on flights, will be grounded beginning next month except for private charters out of Winston-Salem, N.C.

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31 March, 2006 by Jeffrey Summers Categories :
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Dining trends: Self-service=quick service

Innovations to watch:

Self-service kiosks, McDonald’s and Starbucks on wheels, pizza crayons, and a no-hands handle in bathrooms.

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30 March, 2006 by Jeffrey Summers Categories :
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Read This Now or Else Go Bankrupt Trying!!

I am sick and tired of hearing operators nervous rantings about how they need to find the one true marketing panacea! Butts in a box! is what I call it and it doesn’t exist. I have been ranting about ignoring your competition totally and focusing on driving your business 1 guest at a time! It is the only way you build volume! Now read what Guy Kawasaki says about the same thing! The choir has begun to sing!

http://feeds.feedburner.com/letTheGoodTimesRollByGuyKawasaki?m=88

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27 March, 2006 by Jeffrey Summers Categories :
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Another Seth Godin Posting!

Jerry Frear points us to: Colgate buying control of Tom's of Maine for $100 million - Boston.com.
First, congratulations to Tom and his family. Work hard for 36 years, tell an authentic story about a great product and you too could hit a winner.
Here's what I wrote about this in the July 2001 Fast Company:

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27 March, 2006 by Jeffrey Summers Categories :
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Brown is the new black…more seth!

The bakery industry has been reeling since Atkins took a whack out of white bread.
The savior, it seems, is the new focus on whole grains. It's pretty clear that white flour is akin to candy, while true whole wheat (or other grain) bread is actually pretty good for you.
In the rush to make a product that kids and others will find palatable, the bakery industry is falling over itself to lie and weasel their way in. Today at the supermarket I saw "whole grain" bread that had white flour as its main ingredient. Whole wheat english muffins that were less than half whole wheat. My favorite was a loaf of white bread that was actually colored brown with molasses and caramel color. "Hey, it's not against the law," they say, or, "hey, it's what people want…"
Actually, that's not true. What people want is not being tricked. Seduced, but not tricked.

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27 March, 2006 by Jeffrey Summers Categories :
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Get more done by being a slacker!

You’ve probably all seen this, but just in case: How to be smarter at work, slack off.

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27 March, 2006 by Jeffrey Summers Categories :
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Multi-Tasking Makes Us Stupid

Great post from the Creating Passionate Users blog I love! Check it out!

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24 March, 2006 by Jeffrey Summers Categories :
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Chipotle says focusing on smaller restaurants

Chipotle Mexican Grill Inc. plans to focus on building smaller restaurants because they bring in more sales than larger units and cost less to operate, a senior executive said on Wednesday.

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23 March, 2006 by Jeffrey Summers Categories :
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Great Free Marketing Info!!

I have just entered into an affiliation with Charlie Cook. Charlie is one of the best Marketing Guru’s on the planet! If you click on the headline link here you can sign up for his free ezine and free newsletter - not to mention getting access to a ton of free information he is offering my members right now!

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23 March, 2006 by Jeffrey Summers Categories :
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Restaurant Gift Cards Popularity Grows

Potentials

Restaurant-themed gift cards are growing more popular. Not only were they the most-used type of gift card or certificate last year, according to Incentive’s 2005 Gift Certificate FACTS Report, used in 68 percent of respondents’ incentive and recognition programs, they are growing more popular with the general population of restaurant users.

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