It’s Official. Hooters Air to Be Grounded in April
Hooters Air, which featured women in orange short-shorts and tight T-shirts on flights, will be grounded beginning next month except for private charters out of Winston-Salem, N.C.
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Dining trends: Self-service=quick service
Innovations to watch:
Self-service kiosks, McDonald’s and Starbucks on wheels, pizza crayons, and a no-hands handle in bathrooms.
Popularity: 4% [?]
Read This Now or Else Go Bankrupt Trying!!
I am sick and tired of hearing operators nervous rantings about how they need to find the one true marketing panacea! Butts in a box! is what I call it and it doesn’t exist. I have been ranting about ignoring your competition totally and focusing on driving your business 1 guest at a time! It is the only way you build volume! Now read what Guy Kawasaki says about the same thing! The choir has begun to sing!
http://feeds.feedburner.com/letTheGoodTimesRollByGuyKawasaki?m=88
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Another Seth Godin Posting!
Jerry Frear points us to: Colgate buying control of Tom's of Maine for $100 million - Boston.com.
First, congratulations to Tom and his family. Work hard for 36 years, tell an authentic story about a great product and you too could hit a winner.
Here's what I wrote about this in the July 2001 Fast Company:
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Brown is the new black…more seth!
The bakery industry has been reeling since Atkins took a whack out of white bread.
The savior, it seems, is the new focus on whole grains. It's pretty clear that white flour is akin to candy, while true whole wheat (or other grain) bread is actually pretty good for you.
In the rush to make a product that kids and others will find palatable, the bakery industry is falling over itself to lie and weasel their way in. Today at the supermarket I saw "whole grain" bread that had white flour as its main ingredient. Whole wheat english muffins that were less than half whole wheat. My favorite was a loaf of white bread that was actually colored brown with molasses and caramel color. "Hey, it's not against the law," they say, or, "hey, it's what people want…"
Actually, that's not true. What people want is not being tricked. Seduced, but not tricked.
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