Culinary Institute of America celebrates 60
Poughkeepsie Journal
A sparkling cider toast Monday afternoon by 400 students and staff at the Culinary Institute of America kicked off the school’s diamond anniversary celebration. Other festivities are planned this summer and fall to mark the journey the Hyde Park culinary college has made since it opened on May 22, 1946, in a storefront in New Haven, Conn.
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BDs chain solicits guest feedback with electronic comment cards
Excerpt:”Wright added that although it was difficult to measure the direct impact of the electronic surveys, the real-time access to detailed server and restaurant performance information provided by the system is paving the way for enhanced service.
“Servers, grill staff and managers know they are accountable for their performance, and they act on that,” he said. “Just as significantly, we can praise employees as well as coach them on a more individual level to address certain issues. For example, if we see from a report that a server isn’t consistently offering dessert before dropping the check or that grill staff aren’t interacting with customers, we can ask why and try to change these behaviors.”
Sources at BD’s said the chain was benefiting from a programmable “alert” feature in The Informant system. That capability means that managers are notified immediately whenever a guest indicates in the electronic survey that he or she does not plan to patronize the operation again or has never dined there before. Notification is made through a wireless radio paging system.
“The alert affords managers a chance to go to first-timers’ tables to establish real rapport with them and give them an extra nudge to come back,” Wright said. “And when there’s a problem, we can address it right there, hopefully salvaging the customer and the relationship”
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Understanding Your Clients (Guests!) To Grow Your Small Business (Restaurant!)
[Substitute "guest" in this posting for "client" and "account"!]
The era of seat-of-your-pants decision-making is gone. Even if you have great instincts, investigating the Voice of the Client is a powerful tool for avoiding costly mistakes, replicating your success, focusing on differentiation, building a client-defined roadmap to success, and for keeping your high-value accounts.
Source: http://www.raintoday.com/pages/1286_voice_of_the_client.cfm
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Beyond Just “Selling The Invisible”: Variability And Perishability In Services Marketing
How can your company strengthen client relationships and improve its competitive position?
Understanding the characteristics of services can provide a unique opportunity for service providers to improve business success by rethinking their pricing models and packaging options, improving production processes and client participation, enhancing customer focus, and building employee relationship skills.
Source: http://www.raintoday.com/pages/1274_beyond_selling_the_invisible_part_two_.cfm
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How To Use Email To Establish Value-Based Relationships
Relationships are built upon the back-and-forth of communication, including email. It makes you visible, keeps you connected to your market, and literally motivates people to respond. If you do your email marketing right, your recipients will actually look forward to receiving your messages. They may even thank you.
Source: http://www.raintoday.com/pages/1290_how_to_use_email_to_establish_value_based_relationships.cfm
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