Why Your Restaurant Needs A Marketing Plan
Or is it enough that people come because the food and service are good. Certainly, if your tables are full every day, you probably don’t need one (unless, of course, you’d like to make a bigger profit). Simply put, a restaurant marketing plan is a plan for success.
If you agree that you need a restaurant marketing plan and are able to write one, we don’t have to convince you of its importance.
But before you sit down to write it, keep in mind that a restaurant marketing plan has to cover much more than the 4P’s taught in Marketing 101 – product, price, place, and promotion.
Restaurant marketing doesn’t happen in a vacuum. Great marketing is about solid operational execution, effective positioning and the cumulative results of marketing inside the four walls of your restaurant and in the immediate trading area – not taking over the airwaves. Read more
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Cause Marketing
What do you stand for?
Today, restaurants must express their humanity and values in authentic and emotionally compelling ways to reach their guests, employees, partners, communities and other stakeholders.
RCS™ is recognized for its work on behalf of clients in creating and implementing substantive cause initiatives. We work extensively with corporations and leading nonprofit organizations to develop transformational business and social impacts. We are leaders in establishing such relationships and expertise.
RCS™ defines Cause Branding as a business strategy that helps an organization stand for a focused social issue(s) aligned with its business to gain significant bottom-line and social impacts while making an emotional and relevant connection with stakeholders. Effective cause branding improves your reputation, enhances guest loyalty, builds employee morale and solidifies relationships with key stakeholders.
Restaurants today are embracing a new set of issues to support based upon where they can have the greatest and most sustainable impact. We believe more and more restaurants will embrace “socially-aligned business initiatives.” These are long-term, multidimensional strategies in which a business commits to a key issue not only to drive social change, but also because the issue they stand for aligns with their business objectives and values.
So, what do you stand for?
Some of the relationships RCS™ has helped clients establish included:
- The Make-A-Wish Foundation
- The North Carolina Children’s Home Societ
- The Susan G. Komen for the Cure Foundation
- The Children’s Miracle Network
· …and dozens of other local and regional charities and causes nationwide.
2007 Cause Evolution Survey
More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, according to the 2007 Cone Cause Evolution Survey. The latest study in Cone’s 14 years of Cause Branding and corporate responsibility research indicates an evolution in consumer thinking about the ways businesses interact with society.
Download the 2007 Cause Evolution Survey (PDF, 828 KB)
2004 Corporate Citizenship Study
Operators who want to connect their values with community efforts can look at the latest findings of an 11-year research poll for a solution. The 2004 Cone Corporate Citizenship Study shows that eight in 10 Americans say that corporate support of causes wins their trust in that company, a 21 percent increase since 1997.
Download the 2004 Cone Corporate Citizenship Exec Summary (PDF, 295 KB)
For more information on how Cause Marketing can help you, call us toll free for a free consultation 877.535.2324 or email me at Jeffrey at Restaurant Coaching Solutions dot com.
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Recent Interviews With Jeffrey
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Dates Set For Next Restaurant Marketing Session
June 9th & 10th.
This is two intense days of analyzing your current Restaurant Marketing efforts in order to design a better Marketing plan for your business.
Because of their intensity and focus we limit each of these session to only 15 people so they fill up extremely fast. The cost is $1,500 for non-clients and $750 for clients. The Restaurant Marketing seminar location is Dallas, Texas.
What does it involve?
- A complete analysis of the effectiveness of your marketing efforts.
- Ideas to make it more effective.
- 3 months of ongoing marketing Coaching by me.
- All the tools and resources you need to develop a much more effective measurement component.
- Anything else you need to make more money by marketing your business more effectively!
Call me for more information or to reserve your space today. 877.535.2324 or sign up here.
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The Best Loyalty Tactic Yet
Develop a “Contacts Calendar”.The idea is to write a hand written letter (best form of personal communication ever!) to each of your best guests, no less than every 30 days. This is in addition to the normal channels you communicate with them through.
The important thing is that you really should not make it about you (or your business) every time either. Talk about the kid’s, hobbies, new shows, new community events, etc… that you have in common with the guest.
How soon can you get started?
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