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20 May, 2008 by Jeffrey Summers Categories :
All About the Food
Featured 4
Restaurant Coaching & Consulting
TOH
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The Operator’s Monthly Conference Call

The RCS Monthly Operator’s Conference Call is scheduled for July 15th at 3:00 p.m. CST.

On this call we will discuss ways to improve your operation’s efficiency and marketability through answers to your submitted questions. continue

Popularity: 52% [?]

27 September, 2007 by Jeffrey Summers Categories :
Brand/Branding
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Marketing 101
Restaurant Coaching & Consulting
(3) Comment

How to Differentiate Your Business

dreamstime_4011530_2.jpg

By Kevin B. Levi

Rules of Business Positioning

1. Differentiation is a business imperative today, not only in terms of a company’s success, but also for its continuing survival.

2. Truly understanding how and why you and your business are better than the competitions’ is essential to true business success.

3. Succinctly and effectively communicating your value proposition to customers and substantiating your claims will drive your business. continue

Popularity: 16% [?]

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