Cause Marketing

What do you stand for?

Today, restaurants must express their humanity and values in authentic and emotionally compelling ways to reach their guests, employees, partners, communities and other stakeholders.

RCSâ„¢ is recognized for its work on behalf of clients in creating and implementing substantive cause initiatives. We work extensively with corporations and leading nonprofit organizations to develop transformational business and social impacts. We are leaders in establishing such relationships and expertise.

RCSâ„¢ defines Cause Branding as a business strategy that helps an organization stand for a focused social issue(s) aligned with its business to gain significant bottom-line and social impacts while making an emotional and relevant connection with stakeholders. Effective cause branding improves your reputation, enhances guest loyalty, builds employee morale and solidifies relationships with key stakeholders.

Restaurants today are embracing a new set of issues to support based upon where they can have the greatest and most sustainable impact. We believe more and more restaurants will embrace “socially-aligned business initiatives.” These are long-term, multidimensional strategies in which a business commits to a key issue not only to drive social change, but also because the issue they stand for aligns with their business objectives and values.

So, what do you stand for?

Some of the relationships RCSâ„¢ has helped clients establish included:

• The Make-A-Wish Foundation
• The North Carolina Children’s Home Societ
• The Susan G. Komen for the Cure Foundation
• The Children’s Miracle Network

· …and dozens of other local and regional charities and causes nationwide.

2007 Cause Evolution Survey

More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, according to the 2007 Cone Cause Evolution Survey. The latest study in Cone’s 14 years of Cause Branding and corporate responsibility research indicates an evolution in consumer thinking about the ways businesses interact with society.

Download the 2007 Cause Evolution Survey (PDF, 828 KB)

2004 Corporate Citizenship Study

Operators who want to connect their values with community efforts can look at the latest findings of an 11-year research poll for a solution. The 2004 Cone Corporate Citizenship Study shows that eight in 10 Americans say that corporate support of causes wins their trust in that company, a 21 percent increase since 1997.

Download the 2004 Cone Corporate Citizenship Exec Summary (PDF, 295 KB)

For more information on how Cause Marketing can help you, call us toll free for a free consultation 877.535.2324 or email me at Jeffrey at Restaurant Coaching Solutions dot com.

RCSâ„¢ is itself partnered with the Susan G. Komen For The Cure Foundation and donates a percentage of all its sales to this extremely personal and worthy effort.

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