Coaching
I Will Help You Achieve More, Faster Than Any Other Program…Guaranteed!
This is a private, six month long, One-On-One Coaching Program with me, Jeffrey Summers, one of the restaurant industries few and most highly respected Restaurant Coaches solely dedicated to helping Restaurant Owners, Operators and Managers.
I now offer 5 versions of this powerful and professional Coaching program. I am the exclusive resource for those who enroll.
I have developed these 5 “Restaurant Coaching Packages” which leverages my commitment to doing three (3) things:
- Produce results! What good is a program if it doesn’t help/move/motivate/inspire you to get things done? This program will do that - IF you’re ready to make the commitment to changing the ways you think and work on your business.I will Coach you to achieve your business goals! I don’t think your goal is to spend a small fortune on books, tapes and manuals, then let them sit on your bookshelf collecting dust. So I don’t sell you a book of systems and forms. I Coach you on how to get things done in your business - how to execute on a daily basis in order to achieve the success you want. Plus, I give you (read free!) the systems as a part of your Coaching experience!
- Keep costs low! The lowest in the business! Guaranteed! A Coaching program can be powerful and not cost you a gazillion dollars! Everyone who wants to build a better restaurant, should be able to afford the help to do so!
- Create value! by personalizing the Coaching experience for you, your staff and your business. This isn’t cookie cutter or lowest common denominator stuff, we take an honest and realistic look at you and your business - where both are at today. Then we work towards taking you to the next level by using real-world, proven, get-it-done systems and processes used by some of the most successful restaurant businesses in the world. Big or small, new, old or anything in between - makes no difference.
I cover the multitude of areas that are huge opportunities waiting for you to take advantage of, all in a single Coaching package.
Why? Because you shouldn’t have to pay thousands of dollars to learn about a single segment of this business ( i.e. food cost, beverage cost, marketing, menus, etc…) then have to do it all over again when you encounter or want to grow into another segment (i.e. catering, 2nd stores, retail, etc… ).
What Is Coaching?
Coaching is an eclectic mix of strategic planning, skill development and leadership training that helps individuals and organizations develop more rapidly and produce more sustained results. As a result of coaching, clients set better goals, take more action, make better decisions, and more fully use their natural strengths.
Professional coaches are trained to listen and observe, to customize their approach to the individual client’s needs, and to elicit solutions and strategies from the client. They believe that the client is naturally creative and resourceful and that the coach’s job is to provide support to enhance the skills, resources, and creativity that the client already has. While the coach provides feedback and an objective perspective, the client is responsible for taking the steps to produce the results he or she desires.
What Will Coaching Do For You?
“No one lives long enough to learn everything they need to learn starting from scratch. To be successful, we absolutely, positively have to find people who have already paid the price to learn the things that we need to learn in order to achieve our goals.” –Brian Tracy
Just as sports figures such as Tiger Woods or Fortune 500 Company executives have a Coach to help them and their teams achieve their best, a Restaurant Coach helps you achieve your peak performance as an Restaurant Owner, Operator or Manager.
Restaurant Coaching is professional and personal development to promote continuous growth and strength in both you and your business. It’s about creating inspiration and success in your business, and as a natural extension, your whole life.
It also helps you to move forward: clarifying your goals, creating a strategy for completing those goals, and having a support framework in place to lead you towards a more successful life. It’s about achieving more, in less time.
What Do I Bring To The Table?
I am considered a “leading edge” thinker through my continued research of every facet of our business by carefully studying and analyzing successful operations all over the world as well as staying current on new research and studies conducted for our industry. But the main key to my success in Coaching Restaurant Owners has been in focusing 100% on leveraging my own 26+ years of broad, “real world” experience in managing, owning and Coaching in this industry.
I love my work and I am an extremely passionate evangelist for it. My mission is to help you achieve your success goals as completely and quickly as you possibly can! I will constantly push you to see things in new ways and face hard realities with better confidence in your abilities to see them through
This is a VERY powerful, personal and professional learning experience!
What Coaching Is Not!
After being involved so deeply in my client’s lives with my Coaching Practice, it is very important that we address this issue now. Coaching is about moving towards your goals and dreams and creating the life and business you want and deserve - IT IS NOT PSYCHOTHERAPY. We do NOT focus on healing emotional pain or past emotional trauma as part of Coaching, which is the focus of psychotherapy; we assume that you are capable of expressing and handling your own emotions. This is not to say that we don’t consult about your emotions during Coaching sessions…but healing emotional pain is not the focus of our Coaching
What About Homework?
Oh, yes, there’s homework! Our conversations and one-on-one work together is absolutely powerful, but just focusing on your goals one-to-three+ times a week isn’t going to move you forward. Each week you’ll pick specific goals and assignments to do in between Coaching sessions, something that will offer deep insight, inspiration and action towards your goals.
Is Coaching Confidential?
As your Coach, I will maintain your confidentiality to the full extent allowed by law. I honor your confidence, and do not discuss our Coaching sessions with others. All of us agree to a foundation of honesty, trust and respect, and understand that your ultimate well-being is the central focus of the Coaching relationship.
Objectives Of The Program:
- Provide real-time, confidential, Coaching help on issues and concerns currently confronting you or your business (see a partial list below).
- Establish longer-term professional and career strategies, individualized for the participant.
- Allow maximum flexibility-unlimited access for time frames that meet the participant’s needs.
- Provide maximum responsiveness-phone calls returned within 90 minutes, email returned the same day, faxes and correspondence reviewed and replied to within 24 hours of receipt. (For continental U.S. participants only. Overseas participants create mutually-agreed upon schedules.)
- Utilize technology for client convenience-the personalized Coaching experience is available no matter when (unlimited access packages) or where the participant is at the moment of need, and no travel costs are necessary. All you need is a phone, email, fax or letter writing access! Help is literally just a phone call away!
- Provide investment flexibility and privacy. Fees may be paid with corporate or personal funds and paid in installments. See “Payment Guidelines” for details.
14 Typical RCS Coaching Participant Traits For Success:
- Restaurant managers, executives, professionals, owners, and individual contributors working within a hospitality based organizational structure.
- Need for independent, objective, experienced Coaching on either business issues or personal style issues to enhance competence, performance, and/or image.
- Accepts feedback well, positive, negative and mixed, then willing to change behaviors and/or think about issues in a new context. I am no “yes” man - you WILL be challenged!
- Results-oriented and pragmatic.
- Has a strong desire to improve now!
- Has some idea of what they want to achieve
- Needs inspiration, not motivation!
- Wants more than the “average” entrepreneur. Can’t stand the word “average”!
- Can be honest with themselves about their strengths and weaknesses
- Can be patient enough to see results
- Can make time for the Coaching in their schedule.
- Can follow through on commitments, assignments and time lines.
- Requires assistance with specific issues and/or with short/long-term plans, or needs a sounding board to ensure the validity of current behaviors and performance.
- Needs absolutely confidential help at key times, and requires a fast response with options for action.
Capabilities: Current topics with current and past Coaching clients include;
Sales Building: The ultimate ways of building your business - through building top-line sales - by utilizing a combination of better management of the business as well as better and smarter marketing. Topics have included; database marketing, strategic Marketing approaches, Marketing Plans, WOMM, advertising and PR, promotions, Food R&D, guest interactions, Sales Programs, Catering etc…
Cost Containment: We discuss ways, given your business model, that you can improve your cost structure and create ways to realize more profit from your top-line sales. Topics have included; menu engineering, COGS, Occupancy costs, Leases (negotiating and re-negotiating), New Store Opening Planning and execution, productivity, Labor Costs, menu planning and production, etc.. Basically any P&L line item!
Operations: These topics cover the actual day-to-day operations and how to lead your staff, managers and yourself better in order to realize smoother operations while having more fun in the process. Topics have included; opening your second unit, utilizing a systems approach to Operational Management, Staffing and HR issues, site selection, building and design, running smoother shifts, Leases, Hiring Managers and Chefs, Sales building, Cost Control, etc…
Any many more!
Restaurant Coaching Solutions Coaching Program Specifics
The fees help distinguish between those who are serious about their business and are easily recouped through increased sales, lower operating costs and smoother operations. I only want to work with dedicated owners who have a burning desire to succeed in their business and their lives!
The programs run for six months (180 day) intervals. If multiple intervals are booked, discounts can be obtained. Details on discounted options are noted in RCS Payment & Expense Guidelines.
Once payment is made we will set up an initial phone conversation to discuss your particular needs and how best to proceed. Unless you utilize the “Free Consultation” I provide for us to talk about your specific opportunity.
You and I will reach a mutual decision as to whether the program is right for you through this initial phone conversation. If it is, we begin with my studying your current situation, expectations, and fundamental value propositions. We then establish our mentoring goals. Some people call me daily, some weekly, some monthly. Some visit, others don’t. The frequency and style are totally up to you.
Each Restaurant Coaching Solutions Coaching Package is then designed specifically by you and I together, in order to meet your unique situation and goals. I don’t follow a “little rule book” or make assumptions about your needs based on other Coaching program participants and their businesses.
In any option, non-appointed additional calls are returned within 90 minutes and email within the same day. Conventional mail, courier packages, and faxes are reviewed and replied to within 24 hours of receipt.
Remember, this program is ideal for people who need situational, rapid, objective help from one of the top Restaurant Coaches in the country and/or those who are seeking long range assistance with business or career development plans.
You will never deal with anyone other than myself in this confidential program.
You will also receive 3 months of FREE follow-up, (for a total of 9 months of support!) just to make sure you are doing as good as when I left you.
Unlike other Coaching programs which require you to sign over a piece of your business just to get help, there is no payment made or due based on any increase in gross sales you will have over the next year on any of my programs!
You make the money! You keep the money!
The Coaching Packages
Option #1: The Basic Coaching Program
Option #2: The Professional Coaching Program.
Option #3: The On-Site Coaching Program.
Option #4: Restaurant Manager’s Coaching Program.
Option #5: Team Coaching Program
NEW! New Store Opening Coaching Package!
For Payment & Expense Guidelines - click here.
Still Not Sure? Let’s look at the ROI for the program.
OK. This is it. If you are truly serious about going to the next level and will commit to your success by working with me, then I Guarantee that over the next 12 months, you will gain an average of $5,000 or more per month* in additional sales and/or cost savings above and beyond the sales/profits you generated during the previous 12 months or I will keep working with you until you achieve these goals at no further cost to you!!!
Most clients are averaging much more than this $60,000 increase as a direct result of this program!
*Determined by the level of sales and profitability you are at when we start.
Take A Look At This Return On Investment!
Get out your calculator and do the math.
What is the ROI for a guaranteed $60,000 sales gain against a $16,200 investment over the next 12 months?
($16,200 = $4,500 fee over 12 months - 10% up-front discount)
$60,000 gain - $16,200 investment fee = $43,800 net gain
$43,800 net gain / $16,200 investment fee = 2.70
2.70 x 100 = 270% ROI !!!
When you see a 270% ROI like this, your decision to invest in your business should be a no-brainer!
Add to that this program is 100% tax deductible* + my 100% Effective Guarantee! = A very valuable and powerful way to get the results you need.
“Experience the success you deserve.” Book your Individual or Group Coaching Program now.
Notes: By providing your credit card or check and enrolling in a program, you acknowledge that you have spoken with Jeffrey Summers about the program’s suitability and we are in agreement.
* Please consult with your tax professional concerning eligibility.
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