On How To Kill Your Margins And Your Brand

Jack Shipley just wrote to me about a Wall Street Journal article wherein they write about Cold Stone Creamery’s woes with franchisees citing the company’s BOGO coupons as one of the factors that undermined their margins. You can read the article here.

Another good lesson on why focusing on value, and not price, is your only successful option if you want long-term success.

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