26 April, 2008 by Jeffrey Summers Categories :
Real Loyalty Programs

The Best Loyalty Tactic Yet

letterwriting.jpgDevelop a “Contacts Calendar”.The idea is to write a hand written letter (best form of personal communication ever!) to each of your best guests, no less than every 30 days. This is in addition to the normal channels you communicate with them through.

The important thing is that you really should not make it about you (or your business) every time either. Talk about the kid’s, hobbies, new shows, new community events, etc… that you have in common with the guest.

How soon can you get started?

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