Menu Development
Your menu is everything.
Do you think of your menu as a profit-producing asset or as a controllable cost? A menu is the most powerful merchandising tool at an operator’s disposal but all too often it functions simply as a decorative price list.
Menu Engineering is all about bottom line profits and seeing where they’re coming from. By analyzing your menu’s performance, you can see exactly which products are generating the most profit, and which are generating the most sales (the two don’t always go together).
Many foodservice professionals focus solely on food cost when analyzing their menus, frequently losing sight of the bigger picture - where the actual bankable profit is coming from.
Menu engineering analysis classifies, or ranks your products based on each item’s demand (sales volume, or menu mix) and profitability (contribution margin) to give you the broader picture of which products are the best financial performers on your menu.
This is my process.
The Top 10 Reasons To Change Your Menu
1. Increase guest demand
2. Maintain/increase average gross profit
3. Reposition and enhance menu image and concept
4. Minimize the impact of cost increases and maximize profit
5. Neutralize the competition
6. Add excitement and build morale
7. Increase flexibility
8. Take advantage of market and seasonal trends
9. Regional demand
10. Cater to guest demographics
How much more can you make? Based on your weekly covers at present, an increase in your average item margin will result in an increase of annual total margin by… Avg. Increase Weekly Covers
| 500 | 750 | 1000 | 1250 | 1500 | 1750 | |
| .15 | $3900 | $5850 | $7800 | $9750 | $11700 | $13650 |
| .20 | $5200 | $7800 | $10400 | $13000 | $15600 | $18200 |
| .25 | $6500 | $9750 | $13000 | $16250 | $19500 | $22750 |
| .30 | $7800 | $11700 | $15600 | $19500 | $23400 | $27300 |
| .35 | $9100 | $13650 | $18200 | $22750 | $27300 | $31850 |
The complete Menu Engineering Package is only $1,250. Compared to the hundreds of dollars some owners spend on software alone, this will pay for itself almost immediately.
You need the information this process gives you in order to create a plan to drive sales, lower costs, increase guest satisfaction and improve your overall profitability!
This service is available as a one-on-one coaching package OR in a seminar format for your entire management staff!
“Experience the success you deserve.” Book your Individual or Group Coaching Program now.
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