Who We Are
What is Restaurant Coaching Solutions about? And who is Jeffrey Summers?
I am the expert you call when you need to learn how to:
- increase top line sales.
- lower your operating costs.
- increase your profit margin!
- hire and train better managers and staff!.
- evolve your operation into more and better ways of doing business.
- buy or sell a restaurant!
- improve your service.
- engineer (or re-engineer!) your menu
- market your business better and less expensively
- keep yourself from going nuts because you have no life anymore!
- open more and better restaurants!
- don’t want to have to give up your first born child to pay a consultant!
- have more fun!
Being a straight-talking, no nonsense Texan, My mission is simple: to enhance the quality of life for my clients by providing the best and most economical products and services to help them achieve both their personal and professional success goals. I take great pride in my clients, my company, my commitment to service and in the products I sell. I am a recognized expert in the hospitality profession with over 25 years of success at planning, developing and executing strategies for delivering dramatic results, a former “GM of the Year” for 2 major, full-service chain franchises, an Award winning Multi-Unit Executive with two of the largest International Restaurant Chains in the U.S., published author, husband and father of two.
I have been recognized for achievements in our industry for successfully managing a wide variety of franchise, independent and corporate hospitality industry challenges. These include new store openings, turnarounds and new market development in a variety of venues including; casual-fine dining restaurants, on and off-site catering facilities, banquets, clubs as well as casual full-service, quick casual and fast food. I have planned or opened 22 new restaurants, developed new production, service and business models and operational cost control strategies that have significantly lowered operating costs, improved productivities, increased overall food quality, increased and improved service models, lowered staff and management turnover, increased sales and guest counts using initiatives developed, planned and executed through my Leadership Circle Initiatives.
This background also includes extensive experience in coaching, recruiting and training over 100 managers and over 2,000 hourly employees to date, holding degrees in Economics, English, Culinary Arts and industry certifications in Hospitality Management and Restaurant & Catering Management.
My articles and opinion pieces have been featured on several industry websites, magazines, blogs and forums including:
RestaurantEdge.com
FoodService.com
Smart Money Magazine
Ezinearticles.com
Restaurant Startup & Growth Magazine
American Express’ Briefing Newsletter
Nation’s Restaurant News, and tons more!
I am a member of the following groups and industry associations:
The National Restaurant Association
The Society of Hospitality Management
The Professional Business Coaches Alliance and
The International Council on Hotel, Restaurant and Institutional Education
My firm, Restaurant Coaching Solutions™ provides “real world” Personal Coaching and Consulting Services exclusively to Restaurant Owners, Operators and Managers on how to develop and execute strategic plans to achieve both short term and long term goals..
My philosophy is that fixing problems or resolving issues isn’t enough; real improvement requires bridging the gap between your actual performance and what is theoretically possible in your business and your market.
My areas of expertise include sales building, staffing, operations, profitability, productivity, cost control, marketing, menu engineering, and a host of other opportunities that will help you to bridge these gaps while leading you to build better businesses and better lives!
Restaurant Coaching Solutions™ has over 25 years of experience Coaching & Consulting for business owners and their teams.
Restaurant Coaching Solutions™ has planned for and opened over 20 new store openings for a variety of venues in 14 different states around the country and has worked successfully with clients on Coaching & Consulting Projects in over 49 states and 14 countries.
Restaurant Coaching Solutions™ is uniquely qualified to assist you due to our experience and passion to see you succeed.
My Coaching and Consulting Programs will enhance your leadership and management abilities as well as your understanding of the restaurant business in such a dramatic way that you will capture new guests, retain regular guests, grow your business, build your brand, kick-start your top line and realize more from your bottom line! Guaranteed!
Restaurant Coaching Solutions™ has over the course of nearly three (3) decades seen the good, the bad and the ugly in hundreds of businesses worldwide. I have learned from the inside, through direct experience from working with some of the biggest, smallest & best run chains in the world, as well as my own ownership experience and work with independents and franchisees, what works, what doesn’t and how to map out a strategy for achieving the goals you set for your own success.
I can understand from a company’s processes what drives their specific value and then help you to create and leverage a more targeted value development strategy which makes better sense for your market, your business, and your guests.
I believe you have to know where you are today in order to map out a route to where you want to be tomorrow or next month or next year. I’ve helped literally hundreds of owners reach the destinations they set out for their businesses by mapping the routes through which they can arrive there faster and more successfully. I make it part of my business to be current on roadblocks, detours, shortcuts, trends, systems, etc. And as in all of our relationships with clients, our interest is NEVER about the short term!
Restaurant Coaching Solutions™ is the most hands-on, real world, hospitality Coaching and Consulting of its kind. I draw from over 25+ years of combined Restaurant and Hospitality Industry experience in the areas of Culinary, Marketing, Accounting, Design and Engineering and Operations Management, to create and deliver results driven systems and solutions exclusively for Independent Restaurant Owners, Operators and Managers. I do this by leveraging a combination of the two philosophies - Coaching and Consulting - to create opportunities for you, your staff and your business to achieve the levels of success you want!
Just as a Coach adds value by helping athletes stay fit and refine their technique and strategy, I add value by helping Independent Restaurant Owners, Operators and Managers determine where improvement dollars are optimally invested. I help you discover how your performance measures up to, and how it might be made to exceed, that of the best. And I help you plan for the future by choosing the most suitable path for growth that fits into your specific long range plans for success!
These are extremely powerful and intense programs!
Typical project objectives for most clients include:
- Accelerating growth in developing businesses
- Reducing inventory levels by eliminating supply chain inefficiencies
- Conceptualizing, designing and opening new or 2nd, 3rd, 4th restaurants
- Increasing growth capabilities without additional investment
- Delivering exceptional guest service
- Improving both margins and quality
- Minimizing costs and improving sales levels
- Streamlining menu development and marketing processes
Strategic Management
Your Restaurant Business is not a static enterprise. It is changing and evolving constantly. Top ownership articulates vision and strategy. But who can gauge whether a business is ready for the future? Who can gauge the cost of a wrong decision, a wrong investment, of waiting too long to change?Restaurant Coaching Solutions™ approach is centered on our “Growth Enablement” model which means growing sales and implementing better cost structures in order to create greater value for both owners and guests. Real-world experience and knowledge is essential for successful value development. I know by reviewing and analyzing the past, taking stock of the present, and projecting as best I can the future in terms of both opportunities to be seized and risks to be minimized or avoided. And because our industry is in constant change I believe my client’s businesses need to continuously evaluate their ownership and return, organization and leadership, market and flexibility, products and services, productivity and profitability.
My Coaching Style
I Coach by example, working hand-in-hand with owners, managers, operators and even staff, to institutionalize change and build a culture of success into your business by Coaching you and your staff in problem solving frameworks and techniques throughout a project. I also Coach business owners through coaching sessions conducted in my office, on the phone or in your restaurant on my effective and contemporary business improvement methods in areas such as guest service. marketing, lean production (systems) and profit building, business re-engineering and development and a multitude of others.
I am an Entrepreneur myself, constantly exploring new and creative opportunities in the restaurant business worldwide. The national and international network of highly regarded restaurant businesses that comprise my client list, is a source of daily feedback and response. The knowledge I gain from this interaction ultimately benefits all of my clients. Also, effective Coaching for Restaurant Owners involves going beyond simply applying expertise to solving your particular problem to being an “empowering expert” who focuses on ensuring that you obtain the tools and resources needed to solve your own problems. This also leads to a huge difference in what you pay me versus them!
If you register for a Restaurant Coaching Solutions™ Coaching or Consulting Program, we get to know who you are and what you and your business are about. Only then do we design, along with your input as well as that of your staff and guests, a solution that makes sense for everybody who is a stakeholder in your business.
The other point you need to understand is that we don’t re-invent the wheel for you. We build on the success you are already having - and you probably have a lot more good going on than you realize! The bottom line is that we simply help you Build A Better Restaurant, period!
My Coaching and Consulting Programs will enhance your leadership and management abilities as well as your understanding of the restaurant business in such a dramatic way that you will capture new guests, retain old guests, grow your business, build your brand and kick-start your life again!
The mission for us is nothing short of completely re-engineering your attitudes, knowledge and outlook in such a way as to transform you and your business into a profitable, productive and fun operation.
“Experience the success you deserve.” Book your Individual or Group Coaching or Consulting Program now.
STILL NEED MORE REASONS?
FREE CONSULTATION Unsure about what you need to do or about where you can turn to for help, then just call me toll free and discuss your situation totally free and totally confidential. It’s the last call you need to make in order to find help with either your situation or the ability to take advantage of an opportunity to grow your business.
FLEXIBILITY Why hire additional staff for one single problem or task? Often, you need help on a temporary basis to address an immediate or intermittent need or solve a problem. Once the crisis is over, the staff becomes unnecessary overhead.
Hiring Restaurant Coaching Solutions™ allows you to address the issue(s) without committing to a long-term employment relationship.
EXPERTISE ON DEMAND There is no substitute for experience! When you face a challenge, you want someone who has been there before and found a solution. Hiring Restaurant Coaching Solutions™ allows you to get the exact fit you need to solve the problem.
COST CONTROL You may not need to pay a premium to add costly experienced restaurant managers to your permanent staff. Making Restaurant Coaching Solutions™ available to your less seasoned players means that you can save money without putting your business at risk. You pay only for the expertise you need, when you need it. You also pay for the work alone–not the employment taxes, benefits, and other overhead costs associated with increasing headcount.
100% EFFECTIVE GUARANTEE! The products and services offered by Restaurant Coaching Solutions™ are real world value effective (We have all owned and managed our own restaurants before!). In addition, the cost can be spread out over time if necessary and everything we do, comes with our 100% Effective Guarantee!
FOLLOW UP and CONTINUED SUPPORT! We don’t just cut and run after the smoke clears either. We continue to follow up with you up to 3 months afterward, to monitor your progress and advise you on continuing to work the plan or change it if factors warrant.
OBJECTIVITY Sometimes you just need a fresh point of view, from someone without a stake in preserving the status quo. Restaurant Coaching Solutions™ can provide that objective view of the issues and help find solutions you may have overlooked.
Call me now at 1-877-535-2324 for a totally free consultation to see what I can do to help you Build a Better Restaurant business!
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