— Restaurant Coaching & Consulting

Most Restaurants Fail.
Yours Doesn't Have To.

I only work with ambitious leaders who want to define their future, not hide from it.

Schedule Your Free Consultation
— The Man Behind the Madness

Who I AM

I'm not a theorist. For the first 20 years of my career, I worked in dining rooms, kitchens, and regional offices as a successful operator — and that's the difference.
The past 20 years, I've worked with national and international brands, independent owners, regional chains, and some of the most recognized franchisees in the world.
I've Coached 158 multi-unit leaders, 2,477 unit-level leaders, and nearly 17,000 hourly employees. My client-partners average an 18% increase in sales and profit, a 67% reduction in turnover, and a 22% decrease in costs.
That's not a pitch. That's a track record.
I built this practice because the industry failure rate is too high, turnover is atrocious, and too many operators are getting advice from people who've never run a lemonade stand.

— The Actual Madness

What I Do

I Build Successful Restaurants

I help you design, finance, build, staff, Coach, create, operate, market, & duplicate a successful hospitality business (which means people call me for the hard stuff).
The work falls into three areas:
1. Business Coaching – Coaching is essential to maximizing individual & business performance.
2. Business Consulting – Consulting optimizes results & maximizes your business’s potential.
3. Learning Events – Learning provides growth for everyone in your business which in turn sets the stage for the growth of your business.

— The Mad, Mad, Mad, Mad People

Who I Work With

These Are the Venues I Have Worked
With For Over 4 Decades

Restaurants – My Wheelhouse
Food Trucks – Restaurants On Wheels
Hotel F&B – Restaurants With Beds
Clubs – Restaurants With Members
Corporate Foodservice – Restaurants At Work
Airport Foodservice – Restaurants For Travel

— The Method Behind The Madness

How It Works

My process is built on experience, not theory. I don't do the work for you — I partner with you, step by step, until the results are yours to keep.

01

The OnsiteReview™

I audit the area(s) to be improved and prioritize the outcomes that matter most.

02

Develop Prescriptive Actions

I build a customized plan with your team, grounded in Hospitality Fundamentals and designed for your culture.

03

Recalibrate Skills & Resources

We launch. Your leaders, managers, and staff align around new skills and behaviors.

04

Operationalize & Sustain

I help you lock it in — toolkits, reassessments, and ongoing Coaching to sustain the momentum long-term.

— The Results of My Madness

Ambitious operators want to define their future, not hide from it.

I understand the critical importance of placing the right person in the right role, in a culture built for their growth and yours.

Hourly Employees Hired|Coached
0
Unit Leaders Hired|Coached
0
Multi-Unit Leaders Hired|Coached
0

Real results from real restaurants earned through direct, hands-on work with my client-partners — not from some 'behind-a-desk' theorizing.

Client-Partner’s Avg % of Sales|Profit Increase
0 %
Client-Partner’s Avg % of Cost Decrease
0 %
Client-Partner Avg % of Employee Turnover Decrease
0 %

From start-up to sizeable growth, every stage of the restaurant business has unique challenges. I create the impact necessary to deliver results regardless.

# of New Business Openings
(from planning to opening day)
0
# of Client-Partners under $1M in AUV.
0
# of Client-Partners doing > $5M in AUV.
0
# of Client-Partners doing > $25M in AUV.
0
— The Proof of My Madness

Trusted by
Serious Operators

Don't take my word for it. Here's what serious operators say about working with me.

See What Clients Say About Me

Anne Hill

Founder & CEO

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Brendan Buck

Data Engineer

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Julie Kyle

Account Executive

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— The Hospitality Squared Blog

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