On the surface, Coaching is an intangible business process, and its value can be hard…
Marketers Are From Mars, Consumers Are From New Jersey
Marketers have lost touch with the average consumer. They are living in a dream world of their own invention. It is fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them. This talk explores the gap between how marketers think and consumers behave.