My Story

“For four decades I’ve helped business owners & operators successfully innovate & grow themselves, their people and their businesses.”

Why Operators Choose Me

You have two options:

1. Grow your business

2. Make excuses

My efforts will enhance your leadership and management abilities as well as your understanding of your business in such a dramatic way that you will capture & retain new guests, grow your business, build your brand, kick-start your top line and take more cash to the bank.

Let's Talk

The world is more complex than it was just 5-10 years ago.

I believe you have to know where you are today in order to map out a route to where you want to be tomorrow or next month or next year. I’ve helped literally hundreds of owners reach the destinations they set out for their businesses by mapping the routes through which they can arrive faster and more successfully. I make it part of my business to be current on roadblocks, detours, shortcuts, trends, systems, etc. And as in all of my relationships with clients, my interest is NEVER about the short term.


You have to ask yourself what is your need right this minute, that once satisfied, will prepare you for the future.

All of my programs are built to make you a success. Which means I build them according to your specific and unique needs. This doesn’t mean I “customize” them to fit your business (which means nothing more than taking a templated program and tweaking it to fit your situation). I personalize them 100% from the beginning to ensure that I leverage every unique aspect of your business in order to innovate your ability to create success. This is a very critical difference.


Fixing things just makes you a repairman.

My core business philosophy is that fixing problems or resolving issues isn’t enough. That real improvement requires innovating both your business and your business thinking so that you can innovate through the gap between your actual performance and your vision for success.


Only work with people who have done successfully, what it is you want to do.

There’s a big difference between years of ‘business experience’ and years of ‘successful business experience’. Just because someone’s been in business for ‘X’ number of years doesn’t mean they’ve had success or even more importantly, evolved their actual knowledge and understanding of how to build success. I’ve been building successful hospitality businesses for four decades.


Don’t be the guy who knows the cost of everything and the value of nothing.

I strive to achieve a minimum 1,000% return on your investment (ROI). What does that mean to you? If the program we agree on that will help you achieve the level of success you desire, requires an investment of $10,000, then the return (through lower costs or increased sales or a combination of both) will be a minimum of $100,000.


My Four Decades Of Hospitality Experience

In a world of noise, I strip away the irrelevant to simply deliver better results.

Here’s a cross section of what people, who have worked with me across a number of different industries, have to say about me…

“What started out as a small menu engineering project turned into the design & build of a brand new business. I was dreaming small until Jeffrey helped me realize what I truly wanted to do and worked with me every step of the way in order to achieve it.”

Leonardo Razatos Owner|Operator, Plaza Cafe -Southside

” I’ve worked with a great many clients and professionals within the restaurant and food service sector, but nobody has impressed me as much as Jeffrey when it comes to fully grasping the complexities and nuances of brand marketing for this unique industry.”

Ken Peters Co-founding Partner |Creative Director, Nocturnal Branding Studio

“Jeffrey is a no non-sense guy that really wants his client’s business to succeed. His words “you can’t work in the business, you must work on the business” are in my head daily when I start to lose focus. I am a better business woman, event producer and employer because of his efforts.”

Amy Shackelford President, Sedona Productions

“Thank you Jeffrey for turning our life around in less than a week! I have attended other events and usually leave them at the end, still feeling like ‘What?’ But after your workshop, I was able to walk away with a strategy mapped out with realistic goals and revenue generating ideas for my brand. We owe our success to you!”

Sherry Smith Digital Brand Marketing Manager, Hilton Hotels & Resorts

I Build Strong Brands

My programs are focused on optimizing results and helping operators maximize your business’s potential. After discussing your needs and opportunities, I customize a proposal that contains specific objectives, measures, and options for how we may work together to achieve your desired outcomes.

I engage in all aspects of hospitality management and have a proven track record in developing brands and turning these brands into market-leading businesses. I provide systems and services that improve all areas of your hospitality business.

Some of the brands we’ve worked with:

Latest Thinking

The Hospitality CEO Blog.