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“It has been a pleasure being coached by Jeffrey. At times, he believed more in me than I believed in myself, which helped me continue to reach higher.”
Miguel Arteaga – Owner|Operator, De La Cruz Mexican Cuisine

“Jeffrey is very generous with his wealth of knowledge and keenly focused on creating great guest experiences. His understanding of hospitality and its benefits for the bottom line is very informative.”
Chef Mark Hitri — Executive Chef, The Culinary School of Fort Worth

“What started out as a small menu engineering project turned into the design & build of a brand new business. I was dreaming small until Jeffrey helped me realize what I truly wanted to do and worked with me every step of the way in order to achieve it.”
Leonardo Razatos – Owner|Operator, Plaza Cafe -Southside

” I’ve worked with a great many clients and professionals within the restaurant and food service sector, but nobody has impressed me as much as Jeffrey when it comes to fully grasping the complexities and nuances of brand marketing for this unique industry.”
Ken Peters – Co-founding Partner |Creative Director, Nocturnal Branding Studio

“Jeffrey provides a level of professionalism that is a cut above the rest. Because of Jeffrey our members are now better equipped to be competitive and survive these tough economic times.”
Gabe Munoz – Hispanic Chamber of Commerce, Kansas City, Kansas

“Jeffrey is a no non-sense guy that really wants his client’s business to succeed. His words “you can’t work in the business, you must work on the business” are in my head daily when I start to lose focus. I am a better business woman, event producer and employer because of his efforts.”
Amy Shackelford – President, Sedona Productions

“Thank you Jeffrey for turning our life around in less than a week! I have attended other events and usually leave them at the end, still feeling like ‘What?’ But after your workshop, I was able to walk away with a strategy mapped out with realistic goals and revenue generating ideas for my brand. We owe our success to you!”
Sherry Smith – Digital Brand Marketing Manager, Hilton Hotels & Resorts

“Jeffrey Summers is a master of hospitality. He knows the industry from the inside out. He understands the guest; he knows how to meet and exceed guest expectations- and everyone needs to listen to what he has to say. His straightforward speaking style is refreshingly honest and to-the-point. Jeffrey simply delivers the insight you need you hear and not what you want to hear. This is what makes his message so powerful.”
Ron Netanel – Director of Strategic Marketing, NBDA – National Business Development Association

“Our history with Jeffrey began by hiring him to negotiate a business lease for us, we were so impressed by his knowledge and no nonsense approach that we hired him to be our consultant which has helped us in too many ways to measure! I would and do recommend Jeffrey to anyone! Except my competition! ”
Ted Dorr – President, DD’s Pizza

“Aside from Jeffrey’s amazing depth of knowledge and experience, his greatest impact was on our people. His message and support helped them to truly believe that they were already more than capable of creating success for both themselves and their businesses. This literally transformed both our mangers and their approach to business.
Brenda Knorr – Director of Operations, Jumburrito Mexican Restaurants

“Jeffrey provides the programs, knowledge and insight one gains from years of experience within the industry but also by being on top of industry standards, data, and trends. With a pragmatic approach and a fantastic sense of humor, Jeffrey works with his customers as a partner in their success.”
Patti Blackstaffe – Senior Change Consultant, Strategic Sense Consulting Group

“Jeffrey’s consultative approach to business problems is bottom line driven and his clear, concise, action-oriented direction is famous for resulting in change quickly for individuals as well as enterprise organizations.”
Toni Jacaruso – President, Jacaruso Enterprises, Inc.

“I was very impressed with Jeffrey’s breadth of knowledge and his creative thinking with regards to marketing. I quickly implemented Jeffrey’s coaching and my project turned a 180!”
Chef Morris Buck – Executive Chef, Soleil

“Collaborating with Jeffrey always brings new insights and paradigms to the table. His no non-sense communication style and attention to detail are traits all to rare in business today.”
Steven Paul Matsumoto – CEO, Stigmare Inc.

“I’ve tried numerous other consultant’s programs, books, DVD’s, you name it and frankly, they’re all on the shelf gathering dust. I had not been able to achieve the level of success I desired until I engaged Jeffrey. His level of knowledge and support is greater than anything I’ve ever experienced.”
Chef Richard Romaine — Owner|Operator Romaine’s

  • Why You Should Hire Me

“Motivation is intrinsic. Meaning employees must motivate themselves and become engaged, but it is up to leadership to create the culture where self-motivation is not only possible but thrives.”

Jeffrey Summers Principal, Summers Hospitality Group

``Never forget that the level of your guest's loyalty is being impacted right this second by the least engaged employee on your staff.``

Jeffrey Summers Principal, Summers Hospitality Group

“You have to build an ‘every guest, every experience, every day’ culture to have long term success.”

Jeffrey Summers Principal, Summers Hospitality Group

“You won't build a better business if you continue to look at your existing business in the same old way.”

Jeffrey Summers Principal, Summers Hospitality Group

“Do you really understand the difference between designing business around how people live vs demanding people adapt to how you do business?”

Jeffrey Summers Principal, Summers Hospitality Group

“I believe your business should be able to see, sense and act on the experiential desires of every Guest at the point of experience.”

Jeffrey Summers Principal, Summers Hospitality Group

“Never forget that the single biggest impact on an employee’s performance is their direct supervisor.”

Jeffrey Summers Principal, Summers Hospitality Group

“Coaching is essential to maximizing individual success and individual success is essential to maximizing your businesses success.”

Jeffrey Summers Principal, Summers Hospitality Group

“If you want better employees, hire better people. If you want better managers, hire better people. If you want a better business, hire better people. Get it yet?”

Jeffrey Summers Principal, Summers Hospitality Group

“The most critical factor in creating sustainable, long-term success is your ability to continuously innovate all five fundamental areas of your business. Failing to do so is the most critical factor in creating your irrelevance.”

Jeffrey Summers Principal, Summers Hospitality Group

“Designing guest experiences based on your own biases is why the Golden Rule has no place in true Hospitality. It's not about treating people how you want to be treated. It's about treating them how they want to be treated.”

Jeffrey Summers Principal, Summers Hospitality Group

“It's time you stopped standing in the way of your own success.”

Jeffrey Summers Principal, Summers Hospitality Group

“They're ALL leadership problems.”

Jeffrey Summers Principal, Summers Hospitality Group

“Hospitality doesn't have to be complicated or showy in order to be meaningful. It simply has to be human.”

Jeffrey Summers Principal, Summers Hospitality Group

“You should only work with people who have successful experience in actually doing what it is you want to do. Everything else is just theory or worse.”

Jeffrey Summers Principal, Summers Hospitality Group

“Technology should enhance the Guest experience, not supplant it.”

Jeffrey Summers Principal, Summers Hospitality Group

“We spend far too many resources on searching for an excuse not to do something that we know would benefit us, rather than just engaging a solution in the first place.”

Jeffrey Summers Principal, Summers Hospitality Group

“As for turnover, when companies start hiring & growing the right leaders, employees will stop leaving for the wrong reasons.”

Jeffrey Summers Principal, Summers Hospitality Group

``Technology that supplants human engagement produces nothing more than transactional experiences.``

Jeffrey Summers Principal, Summers Hospitality Group

“If you can’t sell your products without discounts, you certainly can’t sell them with them.”

Jeffrey Summers Principal, Summers Hospitality Group

“You can’t shrink your way to greatness.”

Jeffrey Summers Principal, Summers Hospitality Group

“We cannot continue to subsidize million dollar mediocrities.”

Jeffrey Summers Principal, Summers Hospitality Group

“The reason most restaurants fail isn’t undercapitalization – it’s that the operator didn’t know what he didn’t know and didn't ask for help.”

Jeffrey Summers Principal, Summers Hospitality Group

“Most operators pay an extremely high ‘lost opportunity tax’ by not maximizing their own potential. This is a businesses single biggest expense and it’s not even on the P&L.”

Jeffrey Summers Principal, Summers Hospitality Group

“You can’t lead if you do not model the change and the values you try to inculcate your business with.``

Jeffrey Summers Principal, Summers Hospitality Group

“It’s not important who you think you are. What’s important is who your guests think you are. In other words, operators don’t create brands – guests do.”

Jeffrey Summers Principal, Summers Hospitality Group

“Cost controls are for maximizing profits, not minimizing losses!”

Jeffrey Summers Principal, Summers Hospitality Group

“Great businesses don’t hire talented people and motivate them, they hire people who are already motivated and then inspire them.``

Jeffrey Summers Principal, Summers Hospitality Group
FYI:
  • Avg Cost To Replace A BOH Restaurant Hourly Employee $2,800
  • Avg Cost To Replace A FOH Restaurant Hourly Employee $2,200
  • Avg Cost To Replace A Restaurant Executive $213,000
  • Avg Cost To Replace A Restaurant Manager $15,000
Services
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Who I Work With
  • Restaurants
  • Hotels
  • Retail
  • Foodservice
  • Resorts
  • Food Trucks
  • Anyone Who Believes In Utilizing A Hospitality Model For Business Success
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  • Lead
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  • Innovate
    • Consulting
      • OnsiteReview™
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      • Concept Development – NSO
      • SMART Growth Plan
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    • Consulting Insights
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  • Grow
    • Learning Events
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    • Learning Insights
      • Learning Events
      • Growing People
      • Performance Development
      • Employee Experience
      • Engagement
      • Hiring
  • Think
    • The Hospitality CEO Blog
      • Perspective
      • People
      • Performance
      • Product
      • Profits
    • The Hospitality CEO Podcasts
    • The Hospitality CEO Video Channel
  • FAQs
    • Coaching Program FAQs
    • Consulting Program FAQs
    • Concept Development FAQs
    • Marketing FAQs
    • Training & Workshop FAQs

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