A Loyalty Program is meant to maintain and strengthen the relationship between the Guest and your brand.
Driving (REAL) Guest Loyalty
Unless everything that goes on and/or is talked about in your business does not have you asking “How does this impact the guest?” you can’t be
successful long term.
The Ugly Truth of the Loyalty Point Program
Facts, figures and insights about real, guest loyalty.
QFO: What Else Can I Do But Discount?
Q: Since most loyalty programs involve some sort of comp (discount) what do you propose instead as the incentive?
How To Create Loyal Guests For The Restaurant Across The Street
Bad Service Is The Norm