1. Execution. You have to walk the talk. Every part of the guest experience has…
“How Do You Build Volume?”
An age old question in Hospitality is still, “How do you build volume?”
QFO: What are the biggest challenges an independent restaurant faces in its first 5 years of business?
The timeline is irrelevant. But the list of challenges is the same as it’s always been…
QFO: Big Menu Or Small Menu?
Q: Is it better for a restaurant to limit its options per food category or…
Common Misconceptions About Loyalty Programs
[av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-jw831y’ admin_preview_bg=”] A Loyalty Program is meant to…
How To Capture Brand Loyalty In The Age Of Third-Party Delivery Apps
You can capture it up to the point you surrender the Guest experience to a…
Questions From Operators: Social Media
Q: Shouldn’t you use social platforms like TripAdvisor to market your business? A: No. You…
Weekend Payroll Help – #TOTD
If you’re waiting for Friday & Saturday to be able to make payroll – you…
Labor Costs Double And Will Double Again
“In the past 18 months, restaurant wages have risen at double the rate of menu prices and will double yet again in the next 18 months.”
Marketing Re: Social Media
Too many operators are focused on the media and not the social. The most effective way of communicating with Guests is at the point of experience by informed, engaging and empowered employees who share your values. Everything else is blatant advertising
Is Restaurant Marketing Broken?
A colleague asked this question in one of our forums recently and it has been…
Driving (REAL) Guest Loyalty
Unless everything that goes on and/or is talked about in your business does not have you asking “How does this impact the guest?” you can’t be
successful long term.