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QFO: What are the benefits for restaurant owners if customers place an order on GrubHub rather than calling in directly to the restaurant itself (when using GrubHub)?

The benefit is always less than if your brand controlled everything it touches. Using a third-party to execute a significant portion of your Guest experience can be [...]
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Rules Of Thumb

What is critically important to understand about rules-of-thumb however, is that each business is unique and not every guideline will relate to every business in the same way or with the same context.

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