An age old question in Hospitality is still, “How do you build volume?”
The timeline is irrelevant. But the list of challenges is the same as it’s always been…
Q: Is it better for a restaurant to limit its options per food category or to have as many choices as possible? A: There is no right […]
A Loyalty Program is meant to maintain and strengthen the relationship between the Guest and your brand.
You can capture it up to the point you surrender the Guest experience to a third party app. Which is why third party apps should never be […]
Q: Shouldn’t you use social platforms like TripAdvisor to market your business? A: No. You shouldn’t use a consumer platform (which is what social media sites are) […]
If you’re waiting for Friday & Saturday to be able to make payroll – you have serious issues that need to be addressed. #20thCenturyThinking — Jeffrey Summers […]
“In the past 18 months, restaurant wages have risen at double the rate of menu prices and will double yet again in the next 18 months.”
Too many operators are focused on the media and not the social. The most effective way of communicating with Guests is at the point of experience by informed, engaging and empowered employees who share your values. Everything else is blatant advertising
A colleague asked this question in one of our forums recently and it has been haunting me ever since. So I must get this out. Is Restaurant […]
Unless everything that goes on and/or is talked about in your business does not have you asking “How does this impact the guest?” you can’t be
successful long term.
Facts, figures and insights about real, guest loyalty.
There’s a reason nearly 72% of all food service businesses go out of business within three years (fact not fiction). This level of thinking is part of the reason.
I’ve always talked about the costliest item in a restaurant being an empty chair. Now we take a little peek into what it actually costs you.
Q: Since most loyalty programs involve some sort of comp (discount) what do you propose instead as the incentive?
What is critically important to understand about rules-of-thumb however, is that each business is unique and not every guideline will relate to every business in the same way or with the same context.
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