Q: Shouldn’t you use social platforms like TripAdvisor to market your business? A: No. You shouldn’t use a consumer platform (which is what social media sites are) […]
Too many operators are focused on the media and not the social. The most effective way of communicating with Guests is at the point of experience by informed, engaging and empowered employees who share your values. Everything else is blatant advertising
A colleague asked this question in one of our forums recently and it has been haunting me ever since. So I must get this out. Is Restaurant […]
I’ve always talked about the costliest item in a restaurant being an empty chair. Now we take a little peek into what it actually costs you.
Q: Since most loyalty programs involve some sort of comp (discount) what do you propose instead as the incentive?
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