QFO: What are the benefits for restaurant owners if customers place an order on GrubHub rather than calling in directly to the restaurant itself (when using GrubHub)?

The benefit is always less than if your brand controlled everything it touches.
Using a third-party to execute a significant portion of your Guest experience can be crippling.
The Guest’s loyalty then is with GrubHub and not your brand regardless.
You become a commodity.

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For four decades, my Coaching, Consulting, & Learning Events have helped thousands of hospitality leaders worldwide, build successful businesses. Call or text me at +1-817-797-2929 or email me at Jeffrey@JeffreySummers.com.