QFO: What are the benefits for restaurant owners if Guests place an order on a delivery app rather than calling in directly to the restaurant?

The benefit is always less than if your brand controlled everything it touches.
Using a third-party to execute a significant portion of your Guest experience can be crippling.
The Guest’s loyalty then is with the delivery brand and not your brand regardless.
You’ve become a commodity.

The two choices you have are: To step forward into growth or remain in your death spiral.

For four decades, my Coaching, Consulting, & Learning Events have helped thousands of hospitality leaders worldwide, build successful businesses. Call or text me at +1-817-797-2929 or email me at Jeffrey@JeffreySummers.com.

They can be, if: it’s the right kind of busy it’s the right kind of busy it’s the right kind

I wish this level of thinking would die a slow miserable death. It’s caused more confusion and uncertainty than just

You can play defense if you want but doing so only means others will be picking at your carcass soon

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