QFO: What are the benefits for restaurant owners if customers place an order on GrubHub rather than calling in directly to the restaurant itself (when using GrubHub)?
- The benefit is always less than if your brand controlled everything it touches.
- Using a third-party to execute a significant portion of your Guest experience can be crippling.
- The Guest’s loyalty then is with GrubHub and not your brand regardless.
- You become a commodity.
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Digging Deeper
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Are You Ready For
Your One-On-One?
The two choices you have are: To step forward into growth or
remain in your death spiral.