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QFO: What are the benefits for restaurant owners if customers place an order on GrubHub rather than calling in directly to the restaurant itself (when using GrubHub)?

The benefit is always less than if your brand controlled everything it touches. Using a third-party to execute a significant portion of your Guest experience can be [...]
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What Is The Guest Experience?

First off, you have to understand what goes in/on/around your business from the guest’s perspective is how the Guest Experience (GuestX) is defined, not yours. And from the guest’s point of view (POV) an exceptional guest experience holds meaningfully differentiated value.

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