How would you define excellent customer service?

I don’t.

The Guest does. Or the Customer does.

That’s the entire point.

YOU don’t define how well you treat me. I do. The customer. Because it’s MY needs, wants and desires that I’m interested in having satisfied.

Business people think they need to define what excellent CS/CX is, which leads to transactional thinking and definitions, based solely on how they do (or want to do) business and not how the customer lives his life.

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Digging Deeper

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Are You Ready For
Your One-On-One?

The two choices you have are: To step forward into growth or
remain in your death spiral.

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For four decades, my Coaching, Consulting, & Learning Events have helped thousands of hospitality leaders worldwide, build successful businesses. Call or text me at +1-817-797-2929 or email me at