Jeffrey Summers, Restaurant Coach & Consultant
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Jeffrey Summers

The two choices you have are: To step forward into growth or remain in your death spiral.

For four decades, my Coaching, Consulting, & Learning Events have helped thousands of hospitality leaders worldwide, build successful businesses. Call or text me at +1-817-797-2929 or email me at Jeffrey@JeffreySummers.com.

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Product

The Yin and Yang of Restaurant Marketing

June 27, 2009 Jeffrey Summers Comments Off on The Yin and Yang of Restaurant Marketing

“…it becomes increasingly necessary for businesses to offer real value in the guest experiences by connecting with guests on a more social level at all touch points possible.”

Profits

Rules Of Thumb

September 15, 2007 Jeffrey Summers Comments Off on Rules Of Thumb

What is critically important to understand about rules-of-thumb however, is that each business is unique and not every guideline will relate to every business in the same way or with the same context.

Guest Experience, Perspective

About The Guest

June 10, 2007 Jeffrey Summers Comments Off on About The Guest

First off, you have to understand what goes in/on/around your business from the guest’s perspective is how the Guest Experience (Gx) is defined, not yours.

Cost Controls, Culinary, Profits

Food Cost Basics

April 19, 2007 Jeffrey Summers Comments Off on Food Cost Basics

Some of the ins and outs of managing your food cost.

Interviews, Models, Product

The Difference Between Service & Hospitality

July 20, 2006 Jeffrey Summers Comments Off on The Difference Between Service & Hospitality

Being technically proficient is an important fundamental to master but the degree of hospitality necessary to add meaningfully differentiated value is much, much higher.

Hiring, People, Performance

The “Killer” Interview Question

July 6, 2006 Jeffrey Summers Comments Off on The “Killer” Interview Question

I’ve never met an operator who had really great interviewing skills. Here’s a good start on how to get better.

Guest Experience, Performance, Product

Shift Notes: 14 Things to Consider Before Your Shift Gets In The Weeds

April 29, 2006 Jeffrey Summers Comments Off on Shift Notes: 14 Things to Consider Before Your Shift Gets In The Weeds

Fortunately, time doesn’t stop.

Discounting, Profits

Why Discounting Is Bad For Business: Part 2

April 8, 2006 Jeffrey Summers Comments Off on Why Discounting Is Bad For Business: Part 2

Suffice it to say that there are many, many options based on the understanding and execution by the operator of what a strategic marketing plan will do for those slow times and the business overall.

How I Work

What I Won’t Do

March 5, 2006 Jeffrey Summers Comments Off on What I Won’t Do

I challenge behavior. I’m not your ‘yes’ man. I’m your ‘yes we can’ man. I will tell show you what you need to do differently in order to achieve your business goals – whether you want to hear the truth or not. With me, you have no choice but to listen. I also […]

Guest Experience, Loyalty, Product

How To Create Loyal Guests For The Restaurant Across The Street

March 5, 2006 Jeffrey Summers Comments Off on How To Create Loyal Guests For The Restaurant Across The Street

Bad Service Is The Norm

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The two choices you have are: to step forward into growth or remain in your death spiral.

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Jeffrey Summers, Restaurant Coach & Consultant

I help restaurant and hospitality leaders close the gap between where they are and where they're meant to be.

5 Ways I Can Help You Get Started Today!
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FYI
  • Avg Cost To Replace A BOH Restaurant Hourly Employee $2,800
  • Avg Cost To Replace A FOH Restaurant Hourly Employee $2,200
  • Avg Cost To Replace A Restaurant Executive $213,000
  • Avg Cost To Replace A Restaurant Manager $15,000
  • Avg Tenure Of A Restaurant Employee Is 110 Days
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