Facts, figures and insights about real, guest loyalty.
The Millennial Delusion
Thinking in the aggregate about people born roughly 15 years apart is an inane exercise – a marketing construct of the dumbest order.
Training Culture Vs Learning Culture
Dr Rae Baum shared this list on LinkedIn from “Training Culture vs. Learning Culture” by Stephen J. Gill and I thought it was a great start and added to it. How else are the differences defined?
The Problem with ‘Not A Problem’
I suspect that more than once you’ve also received the same “not a problem” send off.
30 Core Values
This is a list (in no particular order) of our core beliefs for building great hospitality businesses. We predicate all of our operational philosophies and client outcomes on these beliefs.
How Fun Creates Results
This is how I have long explained to people that having fun at work gets you better results.
The Insanity of Losses
There’s a reason nearly 72% of all food service businesses go out of business within three years (fact not fiction). This level of thinking is part of the reason.
Restaurant Marketing: What Does An Empty Chair Really Cost?
I’ve always talked about the costliest item in a restaurant being an empty chair. Now we take a little peek into what it actually costs you.
Questions From Operators: Making People Care
Q: “What can you do to make people care about delivering best service?”
QFO: What Else Can I Do But Discount?
Q: Since most loyalty programs involve some sort of comp (discount) what do you propose instead as the incentive?