Jeffrey Summers, Restaurant Coach & Consultant
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The Hospitality Squared Blog

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Cost Controls, Culinary, Profits

Food Cost Basics

April 19, 2007 Jeffrey Summers No comments yet

Some of the ins and outs of managing your food cost.

Interviews, Models, Product

The Difference Between Service & Hospitality

July 20, 2006 Jeffrey Summers No comments yet

Being technically proficient is an important fundamental to master but the degree of hospitality necessary to add meaningfully differentiated value is much, much higher.

Hiring, People, Performance

The “Killer” Interview Question

July 6, 2006 Jeffrey Summers No comments yet

I’ve never met an operator who had really great interviewing skills. Here’s a good start on how to get better.

Guest Experience, Performance, Product

Shift Notes: 14 Things to Consider Before Your Shift Gets In The Weeds

April 29, 2006 Jeffrey Summers No comments yet

Fortunately, time doesn’t stop.

Discounting, Profits

Why Discounting Is Bad For Business: Part 2

April 8, 2006 Jeffrey Summers No comments yet

Suffice it to say that there are many, many options based on the understanding and execution by the operator of what a strategic marketing plan will do for those slow times and the business overall.

How I Work

What I Won’t Do

March 5, 2006 Jeffrey Summers No comments yet

I challenge behavior. I’m not your ‘yes’ man. I’m your ‘yes we can’ man. I will tell show you what you need to do differently in order to achieve your business goals – whether you want to hear the truth or not. With me, you have no choice but to listen. I also […]

Guest Experience, Loyalty, Product

How To Create Loyal Guests For The Restaurant Across The Street

March 5, 2006 Jeffrey Summers No comments yet

Bad Service Is The Norm

Cost Controls, Culinary, Profits

Food Cost Is Not A Percentage

August 26, 2004 Jeffrey Summers No comments yet

When we talk about food cost, we must keep in mind that overemphasizing percentages without understanding the dynamics behind them, can actually reduce real profits.

Menu, Profits

Menu Engineering

March 10, 2004 Jeffrey Summers No comments yet

Your menu is THE most important part of your operation. It determines: Your ability to attract and retain “A” level talent. Your ability to attract and retain high-value Guests. Your marketing effectiveness. Your growth opportunities for the future. Your ability to pay your bills. Basically, your level […]

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Jeffrey Summers, Restaurant Coach & Consultant

I help restaurant and hospitality leaders close the gap between where they are and where they're meant to be.

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