"The growth of your business is directly related to your own personal growth."

~ Jeffrey Summers, Founder|Principal Summers Hospitality Group

Your menu is THE most important part of your operation.

It determines:

  • Your ability to attract and retain “A” level talent.
  • Your ability to attract and retain high-value Guests.
  • Your marketing effectiveness.
  • Your growth opportunities for the future.
  • Your ability to pay your bills.

Basically, your level of success or failure period!

Your program for creating and developing your menu engineering process needs to include:

  • Recipe creation and costing
  • Systems & Procedures for menu preparation and POS
  • Menu Analysis and engineering
  • Sales mix analysis
  • Culinary standards and procedures
  • HAACP programs
  • Inventory Management
  • Manpower Planning
  • And much more…

Do you think of your menu as a profit-producing asset or as a controllable cost?

A menu is the most powerful marketing tool you have (and the 2nd most important document in your business outside of your lease!) but all too often it’s relegated to being nothing more than a glorified price list.

Menu Engineering is all about your businesses long-term profitability and understanding how those profits (and ultimately your growth) are generated. By analyzing your menu’s performance, you can see exactly which items are generating the most profit and which are generating the most sales (the two are not always the same) or none of the above.

Many operators focus solely on their overall food cost when analyzing their menus and P&L’s, frequently losing sight of the bigger picture – where the actual business’s profits come from.

Menu engineering is the process of classifying, or ranking, your menu items based on each item’s demand (sales, or menu mix) and profitability (contribution margin) to give you a much broader picture of which items are the best performers on your menu.

Our process benefits you on the cost side by;

  1. Creating your individual process for analyzing both your costs and your profits.
  2. Costing out each menu item.
  3. Analyzing your product mix to determine each items profitability and favorability.
  4. Creating options for each item to either increase its profitability or recalibrate it to become profitable or to replace it all together.
  5. Generating and analyzing your ideal food costs to provide a basis for drilling down into your cost structure.
  6. Segmenting your inventory and menu items to be able to drill down into the cause and effect.
  7. Updating pricing and sourcing best and more profitable ingredient options.
  8. Providing production analysis to help determine your optimum labor and production systems and processes.
  9. Understanding of service opportunities.
  10. Providing a foundation for marketing your unique culinary talents both in your business and out.

…and on the sales side by;

  1. Increasing sales and guest loyalty thus providing a basis for long-term, sustainable growth
  2. Growing your average gross profit per guest.
  3. Keeping your concept’s culinary image and marketability fresh and exciting.
  4. Creating a strategy to minimize the impact of both cost increases and cyclical market contractions.
  5. Providing you a strategic basis for taking advantage of market expansions when they occur.
  6. Adding excitement and build morale among all stakeholders.

Do you need a complete menu built from scratch for your concept?

We can do that too. Out network of Corporate Executive Chef’s are all certified executive chef’s with experience in creating and executing menus for all types of concepts.

You need the information this process gives you in order to create a plan to drive sales, lower costs, increase guest satisfaction and improve your overall profitability.

How much more can you make?

Based on your weekly covers at present, an increase in your average item margin will result in an increase of annual total margin by… Avg. Increase Weekly Covers

500 750 1000 1250 1500 1750
.15 $3900 $5850 $7800 $9750 $11700 $13650
.20 $5200 $7800 $10400 $13000 $15600 $18200
.25 $6500 $9750 $13000 $16250 $19500 $22750
.30 $7800 $11700 $15600 $19500 $23400 $27300
.35 $9100 $13650 $18200 $22750 $27300 $31850

Our complete Menu Engineering Program includes a complete cost breakdown of your entire menu as well as the menu item analysis for future comparisons. This is delivered to you in an excel workbook and only needs to be done once – then you can update prices and build new menu items on your own, very easily. Compared to the hundreds of dollars some owners spend on software alone, this will pay for itself almost immediately.

What I Do To Help You Build A Better Business

Why You Should Hire Me

Results My Client-Partners Have Achieved With My Help

Increased Sales & Profits

We’ve documented that businesses whose employees are engaged (well matched to their jobs and enjoying what they do) lead to increases in the most critical top & bottom-line metrics: sales and profits.

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Business & Professional Growth

Employees who feel valued will perform better, stay longer and contribute more to the business’s ability to drive top line sales and bottom line profits.

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Increased Productivity

…as employees become fully successful in performing their jobs

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Business Transformation

…as a clear vision of the desired future is identified and a plan to achieve it is realized.

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Here Are 5 Ways I Can Help You Start Growing Your Business Today:

1. Register for one of my ThinkWorx™ workshops. Learn more about those here.

2. Join my BizWorx™ Coaching program and start growing your business the very day you start. I help business leaders rapidly grow their businesses with sustainability. If this fast growth interests you, call me at 855-744-4677 and talk to me about your opportunity at no charge.

3. Engage me in  a GrowthWorx™ Consulting Project and finally set your business on the road to rapid and sustainable growth.

4. Conduct an Onsite Review in order to create a blueprint for growing your business in the coming year.

5. Have me Facilitate A Strategy Session for your leadership team. Most of our clients now do this every 6 months and it has provided the needed focus and accountability necessary to achieve sustainable growth.

5b. Have questions? Contact me to discuss your opportunity with no obligation to you for the first conversation.

The Bottom Line

Here are three amazing benefits of participating in our programs – they are in fact three indisputable reasons why everyone should:

  1. You get better.
  2. You get better faster.
  3. Eventually you become your own business coach.

Try it for yourself and see!