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The Hospitality Squared Blog

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Coaching, Growing Your Business, Leadership, Questions From Operators

QFO: What is the first step that I should take before I build my own restaurant?

December 1, 2018 Jeffrey Summers No comments yet

QFO: What is the first step that I should take before I build my own restaurant? Answer: Build your team.

Engagement, Growing Your Business, Hiring, Leadership, People

The Only Reason People Leave Jobs

November 27, 2018 Jeffrey Summers No comments yet

Lots of articles preach and even more tongues wag about how the #1 reason people leave jobs is a bad boss. This is wrong.

Culinary, Growing Your Business, Menu, Product, Questions From Operators

QFO: Big Menu Or Small Menu?

November 12, 2018 Jeffrey Summers No comments yet

Q: Is it better for a restaurant to limit its options per food category or to have as many choices as possible? A: There is no right answer except to understand your Guests to the point of adding or subtracting enough to make them spend enough to make your restaurant […]

Perspective

Why Do Restaurants Fail?

November 12, 2018 Jeffrey Summers No comments yet

How do you make a small fortune in the restaurant business? Start with a large one.

Growing Your Business, Loyalty

Common Misconceptions About Loyalty Programs

November 10, 2018 Jeffrey Summers No comments yet

A Loyalty Program is meant to maintain and strengthen the relationship between the Guest and your brand.

Performance, Perspective

Best Practices Usually Aren’t

October 20, 2018 Jeffrey Summers No comments yet

By definition, when you follow best practices, you’re following a well-informed crowd of other operators. You’re standing on the shoulders of others’ experiences and avoiding having to reinvent the wheel and learn everything about how to do a thing from scratch. But you’re still following the crowd. As a rule, best practices aren’t written to […]

Branding, Delivery, Guest Experience

How To Capture Brand Loyalty In The Age Of Third-Party Delivery Apps

October 14, 2018 Jeffrey Summers No comments yet

You can capture it up to the point you surrender the Guest experience to a third party app. Which is why third party apps should never be considered. If you’re going to deliver (and you should have for the past umpteenth years) then own it. Look at what hotel brands allowed the OTAs to do […]

Perspective, Wrong Headed Thinking

More Crappy Thinking From Sloganeers

September 18, 2018 Jeffrey Summers No comments yet

The message this graphic and the accompanying quote portend is just plain wrong. There are a ton of variables that go into culture and behavior. What you DON’T value is just as important as what you do. Also, the ACTION you DON’T take is just as important as those you do. It takes more than […]

Competitive research

Georgia governor candidate Stacey Abrams is $200,000 in debt. She’s not alone

April 2, 2018 Jeffrey Summers No comments yet

Bring to the table win-win survival strategies to ensure proactive domination.

Business plans

This 10 Min Stretch Routine Can Eliminate Back Pain, Sciatica and Stiffness

April 2, 2018 Jeffrey Summers No comments yet

At the end of the day, going forward, a new normal that has evolved from generation.

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Recent posts

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Jeffrey Summers, Restaurant Coach & Consultant

I help restaurant and hospitality leaders close the gap between where they are and where they're meant to be.

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FYI
  • Avg Cost To Replace A BOH Restaurant Hourly Employee $2,800
  • Avg Cost To Replace A FOH Restaurant Hourly Employee $2,200
  • Avg Cost To Replace A Restaurant Executive $213,000
  • Avg Cost To Replace A Restaurant Manager $15,000
  • Avg Tenure Of A Restaurant Employee Is 110 Days
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