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Profits

Rules Of Thumb

September 15, 2007 Jeffrey Summers No comments yet

What is critically important to understand about rules-of-thumb however, is that each business is unique and not every guideline will relate to every business in the same way or with the same context.

Cost Controls, Culinary, Profits

Food Cost Basics

April 19, 2007 Jeffrey Summers No comments yet

Some of the ins and outs of managing your food cost.

Discounting, Profits

Why Discounting Is Bad For Business: Part 2

April 8, 2006 Jeffrey Summers No comments yet

Suffice it to say that there are many, many options based on the understanding and execution by the operator of what a strategic marketing plan will do for those slow times and the business overall.

Cost Controls, Culinary, Profits

Food Cost Is Not A Percentage

August 26, 2004 Jeffrey Summers No comments yet

When we talk about food cost, we must keep in mind that overemphasizing percentages without understanding the dynamics behind them, can actually reduce real profits.

Menu, Profits

Menu Engineering

March 10, 2004 Jeffrey Summers No comments yet

Your menu is THE most important part of your operation. It determines: Your ability to attract and retain “A” level talent. Your ability to attract and retain high-value Guests. Your marketing effectiveness. Your growth opportunities for the future. Your ability to pay your bills. Basically, your level […]

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Jeffrey Summers, Restaurant Coach & Consultant

I help restaurant and hospitality leaders close the gap between where they are and where they're meant to be.

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