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The Hospitality Squared Blog

Insights and inspiration at your fingertips.

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Marketing, Profits

The Top 10 Components To A Successful Hospitality Marketing Plan

March 12, 2019 Jeffrey Summers No comments yet

1. Execution. You have to walk the talk. Every part of the guest experience has to be executed or no amount of external marketing will help your business grow. 2. Effective positioning. Who are you to your guests? Are you offering any differentiated value or are you just another commodity […]

Coaching, Performance

Coaching Methodologies

March 7, 2019 Jeffrey Summers No comments yet

Depending on objectives and the organization’s environment, I employ a variety of Coaching methods to help those I Coach elevate their performance. These include, but aren’t limited, to: Strategic Planning. Work with the leader in “planning the plan”, and facilitating team involvement in its development and execution. Shadowing. Accompany the leader on […]

Guest Experience, People, Performance, Product

Moving Beyond Robotic Service

March 6, 2019 Jeffrey Summers No comments yet

Service is table stakes (pun intended). Everyone provides service: everyone has their 12 steps of service that include all the transactional lists most people (restaurant managers included) come up with to answer the question: “what does good service look like.” This is the wrong question.

Coaching, Growing Your Business

Coaching Is Essential To Maximizing Individual & Business Success

March 4, 2019 Jeffrey Summers No comments yet

Coaching is a development process that significantly enhances the economic achievement of individuals. It concentrates on helping people – especially entrepreneurs – substantially grow their businesses.

Growing Your Business, Performance, Perspective

Lost Opportunity Cost

February 22, 2019 Jeffrey Summers No comments yet

Most operators consider the cost-benefit between two (or more) choices they want to consider. The problem lies in how they chose the options being considered and whether or not there were better alternatives.

Perspective, Profits, sales

“How Do You Build Volume?”

February 5, 2019 Jeffrey Summers No comments yet

An age old question in Hospitality is still, “How do you build volume?”

People, Performance, Perspective, Product, Profits, QFO, Questions From Operators

QFO: What are the biggest challenges an independent restaurant faces in its first 5 years of business?

January 8, 2019 Jeffrey Summers No comments yet

The timeline is irrelevant. But the list of challenges is the same as it’s always been…

Growing Your Business, Perspective, Product

The Problem With Transactional Thinking

December 30, 2018 Jeffrey Summers No comments yet

Bain & Co. recently pushed this out.

People, Performance, Questions From Operators

QFO: Why do hostesses at restaurants make small talk as they seat you?

December 28, 2018 Jeffrey Summers No comments yet

QFO: Why do hostesses at restaurants make small talk as they seat you?

memes, Models, Perspective

Be Unreasonable

December 9, 2018 Jeffrey Summers No comments yet

This meme was posted on LinkedIn earlier and the subsequent commentary by the author included this: “It’s either right or wrong. It’s either done the correct way or no way at all.”

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Jeffrey Summers, Restaurant Coach & Consultant

I help restaurant and hospitality leaders close the gap between where they are and where they're meant to be.

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  • Avg Cost To Replace A BOH Restaurant Hourly Employee $2,800
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