Jeffrey Summers, Restaurant Coach & Consultant
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Jeffrey Summers

The two choices you have are: To step forward into growth or remain in your death spiral.

For four decades, my Coaching, Consulting, & Learning Events have helped thousands of hospitality leaders worldwide, build successful businesses. Call or text me at +1-817-797-2929 or email me at Jeffrey@JeffreySummers.com.

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Engagement, Growing Your Business, Hiring, Leadership, People

The Only Reason People Leave Jobs

November 27, 2018 Jeffrey Summers Comments Off on The Only Reason People Leave Jobs

Lots of articles preach and even more tongues wag about how the #1 reason people leave jobs is a bad boss. This is wrong.

Culinary, Growing Your Business, Menu, Product, Questions From Operators

QFO: Big Menu Or Small Menu?

November 12, 2018 Jeffrey Summers Comments Off on QFO: Big Menu Or Small Menu?

Q: Is it better for a restaurant to limit its options per food category or to have as many choices as possible? A: There is no right answer except to understand your Guests to the point of adding or subtracting enough to make them spend enough to make your restaurant […]

Perspective

Why Do Restaurants Fail?

November 12, 2018 Jeffrey Summers Comments Off on Why Do Restaurants Fail?

How do you make a small fortune in the restaurant business? Start with a large one.

Performance, Perspective

Best Practices Usually Aren’t

October 20, 2018 Jeffrey Summers Comments Off on Best Practices Usually Aren’t

By definition, when you follow best practices, you’re following a well-informed crowd of other operators. You’re standing on the shoulders of others’ experiences and avoiding having to reinvent the wheel and learn everything about how to do a thing from scratch. But you’re still following the crowd. As a rule, best practices aren’t written to […]

Branding, Delivery, Guest Experience

How To Capture Brand Loyalty In The Age Of Third-Party Delivery Apps

October 14, 2018 Jeffrey Summers Comments Off on How To Capture Brand Loyalty In The Age Of Third-Party Delivery Apps

You can capture it up to the point you surrender the Guest experience to a third party app. Which is why third party apps should never be considered. If you’re going to deliver (and you should have for the past umpteenth years) then own it. Look at what hotel brands allowed the OTAs to do […]

Perspective, Wrong Headed Thinking

More Crappy Thinking From Sloganeers

September 18, 2018 Jeffrey Summers Comments Off on More Crappy Thinking From Sloganeers

The message this graphic and the accompanying quote portend is just plain wrong. There are a ton of variables that go into culture and behavior. What you DON’T value is just as important as what you do. Also, the ACTION you DON’T take is just as important as those you do. It takes more than […]

Funding trends

When SMBs Go to the Cloud, On-Premises IT Infrastructure Is Still Necessary

April 2, 2018 Jeffrey Summers Comments Off on When SMBs Go to the Cloud, On-Premises IT Infrastructure Is Still Necessary

Capitalize on low hanging fruit to identify a ballpark value added activity to beta test.

Engagement, Guest Experience

What’s The One Thing You Must Do To Deliver Exceptional Service?

February 8, 2018 Jeffrey Summers Comments Off on What’s The One Thing You Must Do To Deliver Exceptional Service?

Disney recently posted this and it about exploded my brain. You can’t plan the entire Guest experience. You need spontaneity in order to capture those moments that you need to which occur only at the point of experience. The one thing to teach your staff is to look for, identify and act on these moments. […]

Coaching, Growing Your Business, Performance, Questions From Operators

Questions From Operators: Frustration

November 28, 2017 Jeffrey Summers Comments Off on Questions From Operators: Frustration

Q: “I get so frustrated with myself on a weekly if not daily basis . Like how can I set personal or work goals and then continue to make choices that prevent me from achieving those goals ??? Sometimes it’s just forgetfulness , laziness , moments of weakness or taking the easy path instead of […]

Engagement, People, Questions From Operators

Questions From Operators: Employee Engagement

November 18, 2017 Jeffrey Summers Comments Off on Questions From Operators: Employee Engagement

Q: How true is this statement? “Employee Engagement is something all organizations need, but it is tricky to tactically execute.” A: “…tricky to tactically execute…” : It’s not tricky and the employer doesn’t ‘execute’ it. Engagement is intrinsic to the employee: meaning if you hire people who share your values and provide an environment that […]

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Recent posts

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The two choices you have are: to step forward into growth or remain in your death spiral.

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Jeffrey Summers, Restaurant Coach & Consultant

I help restaurant and hospitality leaders close the gap between where they are and where they're meant to be.

5 Ways I Can Help You Get Started Today!
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FYI
  • Avg Cost To Replace A BOH Restaurant Hourly Employee $2,800
  • Avg Cost To Replace A FOH Restaurant Hourly Employee $2,200
  • Avg Cost To Replace A Restaurant Executive $213,000
  • Avg Cost To Replace A Restaurant Manager $15,000
  • Avg Tenure Of A Restaurant Employee Is 110 Days
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