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The Hospitality Squared Blog

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Wrong Headed Thinking

WHT: The Ultimate In Transactional Thinking:

October 9, 2020 Jeffrey Summers No comments yet

I order from Domino’s Pizza.  It arrives an hour late and cold. So how do you tell them? Simple. Go to their website (I ordered there). Click on a “There’s An Issue” and a list of excuses for their bad service pops up. Choose your excuse and then hit enter. […]

Growing Business, Growing People, Leadership, People, Questions From Operators

QFO: Why do you think there is a poor employee management structure within the hospitality industry?

August 18, 2020 Jeffrey Summers No comments yet

Whoa boy buckle up… Poor leadership Transactional thinking Short-term thinking No thinking A complete misunderstanding about the dynamics of growth. A complete misunderstanding about the import of mission. A complete misunderstanding about marketing. A complete misunderstanding about training and Coaching. A complete misunderstanding about influence. A complete misunderstanding about […]

QFO, Service

QFO: How Can We Overcome Poor Service Delivery?

August 7, 2020 Jeffrey Summers No comments yet

How Can We Overcome Poor Service Delivery?

Minimum Wage

More Minimum Wage Facts

August 6, 2020 Jeffrey Summers No comments yet

The money to pay for an increased minimum wage can only come from four places: other minimum wage workers, in the form of layoffs and reduced hours; higher wage workers, in the form of static or reduced compensation; investors, in the form of lower profits; or customers, in the form […]

Growing Your Business

Covid: An Opportunity To Revisit Drive-Thru Thinking

July 24, 2020 Jeffrey Summers No comments yet

Covid has, if nothing else, sped up the thinking about how we deliver the Guest experience. It’s never made sense to me that an operator dedicates less than 20% of his unit’s resources to something that delivers 50-65% of his sales.[stm_post_about_author][stm_sidebar sidebar=”573″] Digging Deeper [stm_news loop=”size:3|post_type:post” posts_per_row=”3″ view_style=”style_2″ img_size=”medium”]

Meme Madness

Meme Madness

June 16, 2020 Jeffrey Summers No comments yet

While I agree with the general sentiment that you should treat employees (and any other human) like they make a difference (especially those who do) ideas like Goodnight’s (and I’m a fan) fail to add the most critical yet basic truth: it takes two to tango. This occupies half the […]

Coaching, Coronavirus, Free Consulting

It’s Over! Now What?

April 3, 2020 Jeffrey Summers No comments yet

With today’s crisis, you’re probably wondering . . . is my business built to last? Let me tell it to you straight: if you keep doing what you were doing before this crisis, your business will probably not grow after this crisis. I’m talking about . . . Working longer hours hoping it’ll give you […]

Employee Experience, Growing Your Business, People

What Is The Employee Experience?

January 17, 2020 Jeffrey Summers No comments yet

Q: Who creates and delivers every single guest experience? A; The Front-line employee. Understanding this means the imperative is to create a meaningful and differentiated experience for the employee first. so that they will create a meaningful and differentiated experience for your guests. Traditional roles, responsibilities and resources are no longer enough […]

Core Values, Growing Business, Growing People, Growing Your Business, Results

Core Values Don’t Change

January 12, 2020 Jeffrey Summers No comments yet

This is a list (in no particular order) of our core beliefs for building great businesses out of good businesss. We predicate all of our operational philosophies and client outcomes on these beliefs. The Guest Experience is the most important (only) product you offer. Attracting “A” level talent is a function […]

Growing Your Business

Notes On Loyalty Programs

January 10, 2020 Jeffrey Summers No comments yet

Loyalty is probably the most abused word in the marketing lexicon and is usually defined using a retail context. How? It’s use has been warped, twisted and misappropriated to mean nothing more than a discount that rewards a guest for dining with you or to dine with you at some future time […]

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Jeffrey Summers, Restaurant Coach & Consultant

I help restaurant and hospitality leaders close the gap between where they are and where they're meant to be.

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  • Avg Cost To Replace A BOH Restaurant Hourly Employee $2,800
  • Avg Cost To Replace A FOH Restaurant Hourly Employee $2,200
  • Avg Cost To Replace A Restaurant Executive $213,000
  • Avg Cost To Replace A Restaurant Manager $15,000
  • Avg Tenure Of A Restaurant Employee Is 110 Days
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